Sehatok is a medical platform aiming to expand its expertise across the Arab region by communicating its content through social media. Partnered with medical experts, the platform aims to educate the average reader with the most common health issues and advice.
BUILDING A POWERFUL BRAND IDENTITY ON SOCIAL MEDIA
- Building and strengthening Sehatok’s reputation from scratch
- Creating a consistent brand identity and communication
- Gaining trust among the readers
- Establishing a strong brand recall: become the go-to platform for health enthusiasts and knowledge seekers
ESTABLISHING A THEME FOR SEHATOK
Every brand needs an identity. We focused on adding the meaningful elements to the content of Sehatok to assign it a look and feel that matches the brand.
Sehatok’s website was our starting point. The idea was to communicate the website’s rich content through the Instagram account. The Instagram story icons mirrored the categories of the website with clear color code, enabling Sehatok’s Instagram followers to visualize the structure of the website and form expectations accordingly.
SPICING UP THE VISUAL CONTENT
Sehatok’s content is loaded with topics that could be of interest to the average user. We created different styles that stem from the original theme of Sehatok’s account, each highlighting a different concept. In tandem with Sehatok’s social media strategy, those concepts allowed our team to visually communicate key messages and made it easier for the followers to keep up with all the different trends.
Sehatok is an Arabic healthcare website that offers easily accessible information about the latest and most common medical trends. Partnered with leading healthcare institutions and medical experts, Sehatok seeks to improve the medical knowledge of the Middle Eastern community and become the go-to source for medical guidance.
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