Aim and score. Unlike other forms of advertising, performance marketing fees are not paid up front; they depend on the success of the ads. In other words, performance marketing is a win-win opportunity where only successful transactions are accounted and paid for.
You only pay for what you get. It’s ideal for optimizing down-funnel KPI’s and allows your business to focus on action and conversions. It is easy to track the performance of the campaign and act accordingly with quick and smooth techniques.
Performance Marketing is data-driven and is 100% measurable. With a single ad, you are able to measure everything from brand reach to conversion rate giving you more accurate and up-to-date tracking metrics. Given that performance marketing is ROI focused, there is less risk for your business. The process is quicker and profitability is guaranteed.
