Email is still relevant. Although many have considered email marketing obsolete, it still remains an efficient way to reach interested customers and is widely used for effective marketing strategies. 97% of business are using email marketing to convert customers to buyers.
Promote your business. When done correctly, email marketing is a great way to drive traffic to your website. 76% of subscribers make purchases after receiving an email marketing message. While content on other forms of media tend to have a short life span, emails stay in your target’s inbox until read or deleted, which translates to great potential if your content is relevant.
Nurture leads. Email marketing is a great way to develop a relationship with interested customers. It gives your business a one-on-one opportunity to deliver relevant content to your targeted segment, share updates, personalize sales offers, secure deals, and strengthen customer loyalty with your business.