What is Website Optimization? Website Optimization could simply be defined as “the practice of actively making money from content that exists on your website, app or anything in between. There are several techniques and strategies to achieve this, including affiliate marketing, display advertising, native advertising, and commerce-related content.”
- Affiliate Marketing – A type of performance-based marketing helping publishers make money online by rewarding them for the sales they drive.
- Commerce-related Content – Editorial or user-generated content centered around products, retailers, brands or services.
- Back Linking – In the context of the World Wide Web, deep linking refers to linking directly to a piece of web content rather than to a site’s homepage.
- Native Advertising – Native advertising is a form of online advertising that matches the form and function of the platform on which it appears.
- Website Audit
- Bounce Rate Optimization
- Revenue Optimization
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