WAQTEE Case Study
Waqtee, an e-commerce brand specializing in original brand watches, approached Jeel Media to orchestrate a dynamic Mother’s Day campaign within a limited two-week timeframe.
The objective was to leverage digital marketing strategies to increase brand visibility, engagement, and conversions, all while optimizing the allocated budget of $10,000
CHALLENGES
• Navigating a Competitive Landscape: The e-commerce sector is fiercely competitive, demanding innovative strategies to stand out.
• Short Campaign Span: The Mother’s Day campaign had to achieve substantial results within a brief two-week period.
• Maximizing ROI: Efficient allocation of the $10,000 budget was imperative to achieve a high return on investment.
RESULTS
Lead Generation & Conversion
$115K
Revenue
Campaign tracking and optimization led to a remarkable delivery rate, ensuring that the intended audience received the
campaign’s message effectively.
11x
increase
in ROI
By strategically managing the allocated budget across Google Ads, social media ads, and influencer collaborations, Waqtee experienced an exceptional 11-fold increase in Return on Investment
737
Purchases
The campaign generated 737 total
sales, showcasing the effectiveness of
targeting and messaging
Social Media
+6K
New
Followers
The campaign garnered a rise in social media followers, indicating heightened brand engagement
7 Million
Impressions
Waqtee’s content resonated with the audience, leading to an impressive 7 million impressions across various social media platforms
737
Purchases
The campaign generated 30K total
link clicks to the landing page
Search Engine & Website Optimization
737
Purchases
The campaign generated 30K total
link clicks to the landing page
EXECUTION
• Crafting the Timepiece Journey: Jeel Media meticulously designed the customer journey, aligning touchpoints between Waqtee and potential customers. The process commenced by targeting specific demographics that aligned with Waqtee’s ideal persona, optimizing impressions through performance marketing and social media strategies. This awareness-focused phase hinged on captivating visuals and synergistic paid advertising efforts.
• Navigating the Digital Landscape: By curating compelling, value-driven content, Jeel Media drove substantial traffic to Waqtee’s website, transitioning prospective customers into the consideration stage.
Efforts here revolved around reinforcing brand messages, providing a comprehensive glimpse into Waqtee’s watches, authentic brands, and the allure of its modern e-commerce platform.
AN INTEGRATED
STRATEGY
Google
Search
Ads
Social
Media
Ads
Google
Display
Ads
Influencers
Marketing
Youtube
Ads
Waqtee’s triumphant campaign harnessed a comprehensive suite of online powerhouses to secure a commanding presence. Through strategic keyword optimization and Google Ads, Waqtee dominated search queries, gaining an edge in awareness and retargeting. YouTube’s vast viewership was leveraged through captivating video ads, while Facebook and Instagram became engagement strongholds via precisely targeted campaigns.
Influencer collaborations injected authenticity and trust. This seamless social symphony orchestrated by Jeel Media fused lead generation efforts with social media tactics, forging a potent, loyal connection between Waqtee and its audience.
CREATIVE BRILLIANCE
Waqtee’s social media platforms served as the ideal canvas to captivate target audiences with compelling creatives. These visuals—informative and visually appealing—effectively funneled the most qualified leads through the calculated sales process.
CONCLUSION
The collaboration between Waqtee and Jeel Media during the Mother’s Day Timepiece Extravaganza bore testament to the power of strategic digital marketing. By fine-tuning each facet of the campaign, from targeted lead generation to harmonizing social media and website optimization efforts, the results were nothing short of remarkable. A synergy of creativity, precision, and analytics culminated in a campaign that not only met but exceeded expectations, transforming time with each tick of Waqtee’s watches.
If you’re looking for a digital marketing agency that will place your business in its true potential while maintaining its identity. We invite you to do business with our experts at Jeel. Where we analyze and make business decisions driven purely by data and years of experience in the field.