What Is My Goal?

  • SALES?
  • LEADS?
  • APP-INSTALLS?
  • TRAFFIC?

Sales That Impact Your ROI

If you are a business selling a product and want to increase your ROI then you are looking for effective marketing, referrals, strong sales skills, and strategic planning.

Having a product to sell is not enough, customers need to know your business exists and why you are better than your competitors. At Jeel Media, we help you get closer to the right people by identifying your target persona and what they are searching for online. We get to know the needs and the psychology of your audience to develop more effective selling. Engaging in personal outreach is key to drive your soon-to-be customer to a buying decision through a well-defined purchase funnel, the conversion process of a visitor to a loyal customer.

The Purchase Funnel Explained

Attracting visitors or interested people to your store, website, or social media pages does not affect your ROI. Visitors only convert to customers after going through a process of researching, comparing and evaluating before making a purchase decision. This process is referred to as the purchase funnel where the visitor undergoes the awareness, interest and action stages. It is necessary to understand the decision making process of your target persona in order to guide them towards favorable action (i.e. a purchase). We help you acquire loyal customers by understanding and attracting the right people to your business, maximizing your conversion rate (CTR) and ultimately yielding a positive ROI.

Your Outcome

  • More engaged audience
  • Higher win rates
  • Larger deals
  • More selling opportunities

What We Monitor

  • User journey
  • Purchase funnel
  • Average time on site
  • Bounce rate
  • Top referring channels
  • Conversion rate

What Is a Lead?

A lead is someone who has shown interest in your business. To be qualified as a lead, the visitor is taken to an optimized “landing page” designed to gather information about the visitor in exchange for an offer (e-book, newsletter, discount, etc). Once the form on the landing page is filled and the information is entered, the visitor is now considered to be a “lead”. Hence, a lead is a step closer to being converted into a customer.

How to Drive Visitors to My Landing Page?

Essentially, a visitor needs to be prompted to click on your call-to-action (CTA); this could appear in form of an image, a button, or a message that motivates your target persona to take favourable action.

We use different channels to reach that ideal visitor and guide him to the landing page using eye-catching content and carefully planned key messages your target persona could not resist.

We can now reach your audience in a number of ways while constantly re-targeting as we proceed to yield the optimal outcome. This includes:

Social Media Marketing

Targeted native ads on social media platforms

Paid Advertising

Targeted Google ads, PPC, CPM, CPA

Affiliate Marketing

Targeted ads on relevant premium websites (i.e. banner ads, widgets, advertorials)

Email Marketing

Valuable content and offers to interested people via emails

Your Outcome

  • Positive awareness
  • Higher CTR
  • Increased ROI
  • Valuable lead data (forms)

What We Monitor

  • Number of forms filled
  • Click-through-rate (CTR)
  • Page views
  • Bounce rate

User Acquisition & Performance Marketing

Ads generate big numbers for app-installs. We decide which market is best for you by analyzing useful data such as mobile penetration and Android and iOS usage. We determine which channels can help you gain more popularity by reaching out to your audience in the most relevant places. We specifically direct the campaigns towards getting more interested people to download you app.

Drive Downloads

We reach people who are using similar apps, to people who are actively looking for you, and to people who are viewing content related to your business. We use conversion tracking to determine the effectiveness of the campaigns and adjust accordingly. Our direct SDK integrations ensure your ads is showcased in the most relevant environment.

Your Outcome

  • Increased awareness
  • Higher ROI
  • App-installs
  • Sign-ups

What We Monitor

  • Click-through-rate (CTR)
  • User acquisition funnel
  • Top referring channels
  • Sign-ups

Content & Website Optimization

Before growing your traffic, we need to make sure your website content is optimized. Content is the foundation of the traffic system and is the primary source for relevant traffic. In fact, companies who blog receive 97% more links to their website (source: Hubspot). Users prefer to reach your business through articles that are relevant to their search, in other words, through information that gives them value. You website content is a great opportunity to showcase your business using thoughtful content that is relevant to your industry. By looking through the eyes of the user, you are sure to deliver the right message without coming off as too marketing driven. In turn, this makes your business more reputable and attractive to new customers.

Driving the Relevant Traffic

Website traffic is the equivalent of shop visitors in the physical world. Having a lot of visitors storm in for a brief time is theoretically worthless if it not followed by favorable action. Similarly, driving an obscene amount of traffic to your website that is not relevant to your business will not increase your ROI. At Jeel Media, we display your website to those who have shown interest in your industry and are likely to convert to customers.  We reach out to you ideal audience by targeting then remarketing your content on the right channels.

This includes:

Social Media Marketing

Targeted native ads on social media platforms

Paid Advertising

Targeted Google ads, PPC, CPM, CPA

Affiliate Marketing

Targeted ads on relevant websites (i.e banner ads, widgets, advertorials)

Your Outcome

  • Positive awareness
  • Higher CTR
  • Increased ROI
  • More recurrent visitors

What We Monitor

  • Page views
  • Unique visitors
  • Average time on site
  • Bounce rate
  • Top referring channels
  • Conversion rate

How Does Performance Marketing Benefit My Business?

Performance Marketing is designed to target, attract, and convert the right customers for your business. Your business gains remarkable exposure on search engines (i.e. Google), social media platforms, emails and premium websites your target audience is likely to browse. In the most general sense, performance marketing opts out to interested people who are already actively looking for YOU on the channels they spend time the most and, most importantly, where they are likely to take favorable action. Using targeted keywords, creative content, and digital strategies, you can drive your business closer to your goal every day with result-driven performance marketing.

How Do I Reach My Goal?

Performance Marketing focuses on quantifiable, trackable results. It is designed to optimize for down-funnel KPIs. Search Engine Marketing (SEM), social media ads, email marketing, affiliate marketing and influencer marketing are among key techniques in our performance activities. Rest assured you will be receiving just the right combination of services that will increase your conversion rate (CRO) and help you reach your goal. Performance marketing is quite straightforward as it solely focuses on action. Hence, performance marketing is based on a CPA (cost-per-action) model, reducing risk to the minimum since you only pay for what you get!

Remarketing

Remarketing enables you to strategically reconnect with visitors who have previously landed on your website, even after they exit it. As they browse different areas of the internet, your ad becomes triggered by other networks and starts appearing on relevant locations, prompting them to complete a certain action in your favor. It is more likely for a casual visitor to convert into a loyal customer after seeing an ad that reminds them of your business. That is why remarketing, and most importantly tracking, enables you to attract the attention of those who are worth advertising to.

In sum, remarketing reaches out to those who need you yet you pay only for those who actually click on the ad (PPC model), making remarketing the ideal win-win situation for both customers and advertisers.

Why Performance Marketing With Jeel Media?

Jeel Media is a 360 degree digital marketing agency. We are not just another agency, we treat you as a partner with a common interest: to grow your business. That being said, our first step is always to understand what your primary objective is.

Is your goal more sales? More leads?More app-installs? More traffic?

Knowing what direction you want to drive your business is a vital building block in our strategy. It is a way of getting to know more about you and, essentially, what you expect from us. With that reasoning, we integrate whatever service is needed to reach your goal.

Our diverse performance marketing  team has given us the advantage of having great experience in varied industries. Be it in health care, media and broadcasting, education or otherwise, we know the ins and outs of how they work. Every sector has its own ways of approaching its audience and we know exactly the “how”, “when”, and “where” for each!

Jeel Media's Performance Team!

Jeel Media is a digital marketing agency equipped with one of the strongest performance teams in the Middle East. With more than 10 years of experience in the field of digital marketing, there is no technique we haven’t mastered.

Although the digital marketing trends change rather quickly, our team is certified in their respective areas of interest and are regularly accumulating knowledge through a variety of courses in order to always stay up to speed with the latest strategies.

How Will I Measure The Progress?

Transparency is key to the Jeel Media team, we make sure you are included in the evaluation of our activities and the progress of your campaigns. For this reason, we prepare bi-monthly, monthly, quarterly or on demand reports with all the figures and feedback you need to know. We use the latest tools to measure the relevant KPIs, which will help you extract meaningful insights about your business as a whole.

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VISIT US

Efe Han Plaza

Bahçeler Sok. No:20 Kat:2 Fulya

Şişli 34394, Istanbul – TURKEY

 

Mecca Street

No: 5 Floor:3

Amman – JORDAN