Modern consumers know when they are being advertised to. They are more likely to engage with personalized and relevant content rather than learn about your business through an ad. In fact, 60% of consumers enjoy reading relevant content from brands (LYFE).
Marketing needs great content. Customers tend to trust brands that leave them with a good impression. To do that, the content you share must give your audience some sort of value. Be it educational, engaging or other, valuable content helps develop an opinion of your brand. Content marketing gives you the chance to shape your image in the eyes of your customers and create strong brand awareness.
The more personalized and unique your content is, the more this gives you a competitive advantage. This, in turn, positively influences the conversion rates as your strategies become more relevant to your target customers, who may even start to see you as a leader of the industry!