Influencer marketing in a nutshell
In short, Influencer Marketing is a technique where brands seek to establish and maintain relationships with individuals that have the right reach to the right community. These individuals are what we call “influencers”, and there are many ways to pursue them into marketing a product, one of which is financial compensation or free items.
The importance of Influencer marketing
“If you haven’t yet included influencer marketing in your business strategy, 2018 is the year to take the plunge.” Says Murray Newlands, author of “Online Marketing: A user’s Manual”. Influencer marketing helps establish credibility in the market and create social conversations around the brand. It can also be aimed at driving online or in-store sales of a product.
How is Influencer Marketing an added value?
Influencer marketing is just as important as any other marketing method, and its importance lies in three main factors:
- Social reach: Influencers’ social channels and blogs are followed by thousands and millions of consumers.
- Original content: Influencers produce original marketing content for the brand that’s relevant to their audiences’ interest.
- Consumer trust: Influencers manage to maintain strong relationships with their audience, who have a certain level of trust in the influencer’s opinions.