Make valuable conversions. Conversion rate optimization aims to increase the number of desired action. Be it filling a form, signing up for an email list, or creating an account, CRO helps you fulfill necessary conversions that can ultimately lead to a purchase.
Improve your website performance. CRO helps you find ways to improve the effectiveness of your site. Instead of boosting the number of visitors to increase the number of sales, CRO focuses on optimizing your website to generate more sales with the same amount of traffic you currently have. By redesigning a single page your business can experience massive increases in leads, and ultimately customers.
Build your own optimization plan. CRO is very powerful, so powerful that it might have gotten Obama the presidency! The former President’s analytics team researched, analyzed and tested the degree the visitors felt encouraged to sign up for Obama’s newsletter. As a result, the team found out that a particular version increased the conversion rate by 40.6%, putting Obama ahead of the game.