GIZ Project Case Study

GIZ is a service provider in the field of international cooperation for sustainable development and international education work, we are dedicated to shaping a future worth living around the world.

The objective was to to raise awareness about the NEW e-government services in 3 municipalities (Karak, Ramtha & Zarqaa)

Project Brief

Jeel Media Marketing Agency successfully collaborated with the German Federal Ministry for Economic Cooperation and Development (BMZ) and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) to implement the project “Inclusive and User-centred Digital Services in Jordan.” The project aimed to enhance municipal e-services in three urban municipalities: Karak, Zarqa, and Ramtha. Jeel Media’s role was pivotal in developing and executing marketing strategies to promote the newly launched e-services and foster public participation in the digitalization process. Through innovative campaigns and user-friendly digital content, Jeel Media effectively engaged citizens and contributed to the project’s success in making municipal services more efficient, inclusive, and user-friendly.

CHALLENGES

Difficulty in reaching the target audience.
Adherence to the preferred tone and imagery accepted by the public in Jordan and the targeted groups.
Presence of multiple decision-makers, governmental procedures, and approvals.
Strict timeline

Project Deliverables

Studies

Targeted
Personas

Communication
Tactics Content
Strategy

Offline Marketing Materials

Flyers

Banners

Brochures

Screen Videos

Offline Marketing Materials

Motion
Graphic
Videos

Interviews with
stakeholders
videos

Social
Media
Designs

Social
Media
Creatives

Campaign
Visual
Character

CAMPAIGN VISUALS

Flyer

Characters Creation

Social Media Posts

Banner

Motion Graphic Video

CONCLUSION

Undertaking this project to raise awareness about the new e-government services, presented significant challenges as it necessitated starting from the ground up. Our team assumed full responsibility for both conceptualizing and implementing the entire project, encompassing the development of online and offline assets. This entailed the creation of flyers, banners, characters, and various materials aimed at effectively conveying the intended message and reaching the appropriate audience across Ramtha, Karak, and Zarqa.

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