Astrolabe Case Study

ASTROLABE Coffee House is one of the top choices for people in Jordan and Istanbul, when it comes to finding a place to mingle in a comfortable and relaxing environment and have great tasting speciality coffee, beverages, food and dessert options.

The objective was to enhance Astrolabe’s TikTok account, and come up with trendy and viral content to increase brand awareness

CHALLENGES

  • Following international/local trends in a short manner: We overcame this challenge by continuously monitoring TikTok trends and using the right tools to help us know what hashtags and sound that are globally trending.
  • Breaking the solid image of Astrolabe while still maintaining a luxury sense: We managed to deal with this challenge by shooting videos that reflects both friendliness and luxury
  • Shooting friendly videos and avoiding being commercial: Maintaining a friendly vibe in the videos that reflects the culture, the society and target market while avoiding commercial feel

Goals

Increase Brand Awareness

Drive Footfalls

Increase No. of Followers

Create Connections With Additional Audiences

Break Astrolabe’s Solid Image in Audience Minds

Implementation Strategy

  • Standardizing the visual style and shooting techniques across all videos.
  • Ensuring consistency by using the same text font in every video.
  • Creating unified title cards to provide a quick overview and entice viewers.
  • Incorporating eye-catching transitions to enhance the appeal of the videos.
  • Actively moderating comments and messages within a 10-minute timeframe, maintaining an engaging and humorous tone with the audience.
  • Leveraging TikTok Ads to bolster account activities and effectively reach our target audience during specific occasions and promotional campaigns.

Results

Before

After

Insights

Organically, in 4 months only

+1M Video Views

+12K New Followers

+43K Total Likes

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