Amman Bus Project Case Study

Amman Bus is the pioneering public transportation initiative by the Government of Jordan, dedicated to enhancing commuting experiences in the capital.

The objective was to to raise awareness about the NEW e-government services in 3 municipalities (Karak, Ramtha & Zarqaa)

Project Brief

For our client, Amman Bus, we have successfully created a vibrant new branding identity that characterizes our client’s services through revolutionary strategic designs, positioning them for improved recognition and consumer engagement in the cutthroat transportation market.

CHALLENGES

  • Bland Branding Guidelines: We transitioned from a plain white theme to a colorful, engaging design
  • Ongoing Change In Operations: The routes, prices, and new sales points constantly changed under tight time pressure
  • Uninitiated Features: Some of the major features in the services were not marketed how it should be.

Project Deliverables

Social Media Results in a period of 6 months

+5K
New Follower

+4M
Impressions

+29K
Engagements

CAMPAIGN VISUALS

Before

After

Used

Roya Vision Card Designs

Social Media Templates

CONCLUSION

In our rebranding of the public transportation service, we aimed to transform its traditional and rigid image by introducing vibrant colors and using local, conversational language. This approach helped create a more relatable and approachable brand, fostering a stronger connection with the community.

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