Yes, Email Marketing is worth it.
Whenever we talk about email marketing, we hear the same classic remark “does anyone check their email these days?” well, actually yes, email marketing is still relevant and plays a major role in your marketing strategy.
Email marketing can help you stay connected with your benefactors and develop a loyal donor base as well as drive more donations. It’s also a way for you to show your donors the impact they are making along with thanking them for their contributions.
- 69% of nonprofits worldwide publish an email newsletter regularly. – Nonprofit Tech for Good’s
- 26% of online donors say that email is the communication tool that most inspire them to give. – Nonprofit Tech for Good’s
What is Email Marketing?
Simply, it’s the act of sending newsletters to your email subscribers, the people who have signed up to your email list and gave you the permission to send them emails.
You can communicate with your subscribers in email marketing either by sending them weekly/monthly newsletters or automated customer journeys based on their interactions with you.
Now it’s time to go through the 8 reasons that will convince you to add email marketing to your marketing strategy, and take advantage of one of the best marketing practices:
1. Personalized Content
Each email campaign you are planning to launch could be personalized and customized according to the subscribers you are planning to target; you can do that effortlessly using email campaigns tools to create the customer journey.
Additionally, email marketing allows you to send your subscribers different types of emails that might interest them such as news and updates, donation campaigns, progress reports or events invites.
That’s the beauty of email marketing, you can tailor and customize the information in in any way that works for your organization.
2. You Own Your List
Unlike social media, no one can take your audience down or force you to change the way you interact with them.
Email marketing allows you to initiate a relationship with your subscribers and to connect with them on a personal level, thus, giving you the opportunity to catch their attention and the possibility to build long and strong relationships with them through the emails you send to them.
3. Driving Traffic to Your Social media Pages and Website
Through the emails you send to your subscribers, you can direct them to your social media pages or your website or both, smoothly through CTA which takes your subscribers to sign up page, Facebook page, Instagram account or your website. this in return will help you to generate leads which turn your potential customers to current customers.
4. Email Campaigns are Inexpensive and Time Saving
When you use email campaigns, you don’t have to worry about the cost, you only need to cover the salary of the employee assigned to work on the campaigns and the platform used to create it. Compared to other marketing practices cost wise, email marketing saves you a lot of money.
Email marketing will save you a lot of time too, once the email templates are ready, you can send them right away to your targeted subscribers
5. Covers the needs of your entire database
The flexibility of email marketing allows you to target your contacts in every stage of their relationship with you. Whether they are in the awareness stage, consideration stage, or even decision-making stage, you can send them the content that suits their needs in their stage.
6. Improves Brand Awareness
Email marketing is a great tool to educate and inform your potential donors about your brand. the emails you are planning to send will let them know what your mission is, your values and/or products or services. Which gives them a tight grasp on what your brand represents and what you stand for.
As their awareness grows, they will be encouraged to get closer to you and consider dealing with your organization.
7. Keeping Your Donors and Clients Connected with Your Work
For NGOs, email marketing is not just a secondary tool, it’s a necessity.
It allows you to tell a story instead of just reporting news and information. It allows you to follow up with your contacts and therefore enriching your donor base.
NGOs have better chances in reaching clients and potential clients in email more than any other channel.
8. Reaching the Right People at the Right Time
Reaching the right people at the right time is a crucial part of any marketing campaign, your contacts might be interested in what you have to say but unfortunately, they can’t act, which means your efforts were wasted.
With email marketing, you can avoid this mistake easily, because your subscribers have access to their inboxes at anytime and anywhere through their laptop or smartphones or any other means they prefer.
This means your effort on the email campaigns will always be noticed by them, and won’t be wasted!
Dos and Don’ts in Email marketing
- Create clear and simple email templates to get your point across to your recipients
- Have a clear goal for every email you send. This will help shape the email tone and style
- Keep your database organized. This will help you in sending targeted email communications
- Personalize your emails. Recipients engage more with personalized emails
- Keep your From Name and From Email Address clear so that your email recipients know who is contacting them
- Avoid sending your emails on weekends or after business hours
- Avoid using “salesy” language in your emails
Go ahead, make the best of email marketing, and let it be another tool in your pocket to achieve your desired goals.